Curriculum and Content Design Agency

End-to-end course design and delivery that sets you up for success.

Human-first. AI-augmented.

You need someone who'll ask the hard questions, do the actual work, and hand you a finished outcome, not a PowerPoint deck.

Our track record
0+ years in apprenticeships
0+ programmes delivered
0% client retention
0 UK cities worked in
Training

Training built for the work your people do.

Tell us what needs to change at work. RubyRoo designs the course, builds every session and delivers it to your employees.

Explore business training
Strategy

You built this business. Now it runs you.

You stopped being a business owner and started being a firefighter.

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APPRENTICESHIPS

Skills England is here. Your curriculum isn't ready.

IfATE is gone. The Growth and Skills Levy launches April 2026. Your programmes need redesigning, not tweaking.

UK National Averages: the problem we fix

60.5% National achievement rate
38.1% National dropout rate
Up to £800m Levy returned to Treasury
Work with us
STRATEGY

You built this business. Now it runs you.

You stopped being a business owner and started being a firefighter. You haven't thought strategically in months.

Work with us on strategy
RubyRoo running a training session

We don't advise. We build.

Fixed scope. Clear price. Defined timeline. Finished.

DONE FOR YOU

We take it from here.

We take the brief, do the work, deliver the finished product.

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DONE WITH YOU

We drive. You navigate.

We work alongside your team with the frameworks and the pace.

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DONE BY YOU

We set you up.

The right tools, templates, and thinking. Then we step back.

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She asks the questions we're avoiding, she digs beneath the surface and gets real results rather than polishing a pig. … My business is better for it.

Meet Kim

Kim Watts.

Kim Watts has spent 14+ years in apprenticeships, designing programmes, dealing with Ofsted, and building the kind of learning that performs.

We don't do thought leadership. We do the work.

Read more about us
Kim Watts, founder of RubyRoo
A RubyRoo programme cohort

What changes.

For Apprenticeship Providers

Your curriculum meets the new standards, good on paper and in practice. When the next reform lands, you're ready.

For Business Owners

You stop being the bottleneck. Your operations make sense. You remember why you started this.

You end up with the thing built, working, and yours.

Let's talk.

30 minutes with Kim. Free, no pitch deck, honest answers.

01

Tell us what's really going on.

02

Kim asks the hard questions.

03

We tell you honestly if we can help.